Publishing Management
We provide a full array of proven publishing management and creative services, including professional expertise in extending brands and growing circulation in both electronic and print environments.
We listen and assess publisher needs in offering solutions in the areas of writers, editors, layout and design, circulation, online and offline ad sales, content and creative media kit development, pricing, strategy, sales presentations, printing contracts and promotion.
Circulation
Our circulation services include strategic planning and execution, and day-to-day work including managing and leveraging vendor relations such as:
- Approve, code and record all expenses
- Review month end expenses for all budget lines
- Subscription fulfillment
- List manager
- Newsstand distributors and wholesalers
- Publication printer
- Direct mail suppliers
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- Database houses
- USPS
- Airline / Hotel distribution
- Telemarketing companies
- File ABC / BPA publisher statements
- Prepare annual department budget
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Ad Sales - Beyond the page and pixel
Our ad sales expertise includes staff analysis, performance standards, compensation, pricing, evaluations and experienced sales online and offline. We contribute to the marketing and presentation of our media and support that effort with media kit and presentation materials.
We can also create special advertising sections, advertorials and conference sponsorship packages. Write, design and layout the editorial content from the advertiser, and handle pre-press and printing for final delivery to the publication printer.
After careful evaluation of a marketers needs, recommend a solution that may include a variety of marketing solutions beyond the page and pixel.
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Editorial Expertise
We offer a comprehensive toolbox of design, production, and custom publishing
services, including:
Complete evaluation
We can read, review, analyze and criticize your editorial package to help you achieve editorial excellence in all aspects of your content.
Our evaluation is more than just an overview, it's an an in-depth investigation of your editorial product that we create by asking who your readers are, how you want to communicate with them and what differentiates your magazine from the competition.
Knowledge and experience
With expertise borne out of many years of producing monthly magazines, yearly directories and a host of special issues, Oasys' editorial services factor in time limits, space constraints, and budgetary demands into editorial critiques that will power your magazine forward to achieving editorial excellence.
Detail-oriented
We pay attention to the details so that your words are correct, your grammar is impeccable, your logic indisputable. You will use one word instead of three, one picture instead of a thousand words, one graph instead of one page.
Conscientious
With headlines that attract, sentences that compel and paragraphs that flow smoothly like a river, we make sure your words are spelled correctly, widows don't exist, and your readers keep reading.
Energetic
We can help you energize your editorial product with a rich lexicon of action words, active verbs, and vital statistics that are sure to inform and entertain your readers.
Editorial excellence
By instilling a positive attitude and a commitment to your readers, Oasys Network will help you achieve editorial excellence not just in one sentence, one paragraph, one page, but in every sentence on every page in every issue.
Editorial Outsourcing
With our editorial and advertorial expertise, we can produce everything
from microsoites and e-newsletters to full-color, hardcover books.
Design & Production Management
Our design and technical capabilities match our extremely deep editorial
resources.
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Public Relations
Message Development and Positioning
Develop and help articulate consistent mission statement, philosophy, principles,
etc.
Media Training/Coaching
Prepare executives and editors to be effective communicators and deliver on-target
messages.
Media Relations
- Plan and execute regular communications to all constituencies (advertisers,
prospects, readers, employees, media planners/buyers, suppliers, industry groups,
media,
etc.).
- Develop Fact Sheets and other PR material.
- Press releases: write, distribute and follow-up.
- Create and pitch story ideas based upon original research, announcements,
trade shows, tours, editorial expertise, etc.
Crisis communication planning and execution.
Speakers Bureau
- Position management and editors as experts;
locate speaking opportunities and become "go-to" resource for media
inquiries.
- Develop and implement signature event in conjunction with industry shows
or stand-alone basis.
Community Relations
Sponsorship of programs, events or employee volunteerism.
Employee and Client Communications
- Newsletters, emails,
create and maintain web-site content.
- Create and execute joint PR efforts with advertisers.
- Monitor industry developments and competitive communications.
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